THE ROLE OF TRUST IN CUSTOMERS' DECISION TO USE E-BANKING IN VIETNAM

Abstract

In the context that online shopping is becoming more and more popular, the trend of using e-banking to approach e-commerce is getting more and more attention and focus. This opens a new research direction on how to promote and encourage consumers to use e-banking to shop online. In particular, the issue of customer trust is being pointed out as one of the very important issues for customers in Vietnam. The study was carried out in an attempt to determine how to measure the concept of trust, clarifying the role of trust in the acceptance of using e-banking in online shopping. From there, the author proposes some managerial implications to improve customers' decision to use e-banking for online shopping in Vietnam.